Today, I wanted to do an “anti haul”: in a nutshell, I’ll describe all the makeup that I’m not going to buy and explain why. Yes, I agree, it’s a bit provocative to write this kind of post when you have a beauty blog! ;)
Yes, now, if you have a blog that generates a lot of traffic, a successful YouTube channel or Instagram account (and/or Snapchat / Twitter / Facebook…) with a lot of subscribers/followers, you’re no longer part of the common bloggers category anymore, no, you’re now an influencer. The result is that blogging has became a lot more focused on business than it previously was, and partnerships with brands are now completely OK.
Won’t bloggers risk losing their independence through too many partnerships with brands? And what about the honesty & transparency with their readers?