Today, I wanted to do an “anti haul”: in a nutshell, I’ll describe all the makeup that I’m not going to buy and explain why. Yes, I agree, it’s a bit provocative to write this kind of post when you have a beauty blog! ;)
Yes, now, if you have a blog that generates a lot of traffic, a successful YouTube channel or Instagram account (and/or Snapchat / Twitter / Facebook…) with a lot of subscribers/followers, you’re no longer part of the common bloggers category anymore, no, you’re now an influencer. The result is that blogging has became a lot more focused on business than it previously was, and partnerships with brands are now completely OK.
Won’t bloggers risk losing their independence through too many partnerships with brands? And what about the honesty & transparency with their readers?
Attention beauty addicts, Indie Makeup brands are coming! And traditional makeup brands have so much to worry about…
MAC, Nars, Dior, CHANEL etc are starting to look seriously square when compared to these new modern and dynamic makeup companies.
ColourPop, Makeup Geek, Zoeva, Sigma Beauty, Gerard Cosmetics… These names may mean nothing to you now but believe me, very soon, you will see them everywhere!
Disclaimer: this post is the long confession of a shopaholic disoriented by the change of environment.
I had the opportunity to spend 3 days in a huge exhibition dedicated to the beauty business here in Dubai, Beautyworld Middle East.
If this visit has fulfill all my expectations, it was also crystallized the dilemma I face since the creation of this blog, which is the management of the relationships between brands and bloggers.
And I realized that I was not the only one to feel this kind of “awkwardness”.