Attention beauty addicts, Indie Makeup brands are coming! And traditional makeup brands have so much to worry about…
MAC, Nars, Dior, CHANEL etc are starting to look seriously square when compared to these new modern and dynamic makeup companies.
ColourPop, Makeup Geek, Zoeva, Sigma Beauty, Gerard Cosmetics… These names may mean nothing to you now but believe me, very soon, you will see them everywhere!
The relationships between brands and bloggers, a perpetual dilemma
I had the opportunity to spend 3 days in a huge exhibition dedicated to the beauty business here in Dubai, Beautyworld Middle East.
If this visit has fulfill all my expectations, it was also crystallized the dilemma I face since the creation of this blog, which is the management of the relationships between brands and bloggers.
And I realized that I was not the only one to feel this kind of “awkwardness”.
