Skin perfecting serum, anti-aging serum, hydrating serum, foundation serum… Quite confusing, isn’t it? Serums are more and more accessible but they’re also somewhat a cash cow for cosmetics laboratories. You can find all kind of serums, but can they all really be considered a “serum”? A foundation serum like the last Dior, what is it exactly? A serum […]
10 key questions for an effective skincare routine
Inundated with information about skincare? Feeling it’s impossible to find an effective skincare routine… We often hear anything and everything about the skin: ‘the right gestures’, the miracle skincare products promising a ‘complete transformation of your skin’…
In this post, I want to focus on questions that I have often been asked in my professional life.
I worked for a cosmetics brand as a trainer for spas and beauticians for almost 10 years. I have often met regular customers in pharmacies, department stores, beauty counters while I was training the sales personnel…
Bombarded with so many cosmetics adverts, magazine articles and of course beauty blogs, why wouldn’t you feel overwhelmed. It’s so tempting to buy the latest skincare product from [fill in the blank] because you so want to believe in miracles. And of course at the end, more often than not, you feel disappointed.
